This guide is designed to provide step by step guidance and tools to manage digital spend, using a category management approach.

Before you begin, it may be useful to complete a category assessment. This will provide insights into specific areas that may need more attention than others,and will provide guidance on where to find information in the guide to assist. 

It may be useful to complete the category assessment annually, as a part of the category strategy review, to ensure a continuous improvement culture.

The Category Improvement Plan template can be found here: 

                  14.2 DIAL Category Improvement Plan